Senior E-Commerce Marketing Analyst

Chicago, Illinois
Req-004886

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Reporting to the Director of eCommerce, this position will play a key role in Conagra’s efforts to accelerate our eCommerce growth with key retailers.  The position will help build the eCommerce business and capabilities across the company.  He/she will support direct sales growth by assisting on the development and implementation of eTail digital marketing strategies, tactics and best practices across Conagra’s customers and brand portfolio.  Supports agency and vendor relationships to drive digital merchandising strategies, analyzing and improving digital shelf asset integrity and recommendations of optimization for eCommerce performance of marketing programs.

Position Responsibilities

  • Deliver Net Sales for eCommerce in line with Strategy while managing Advertising and promotion Budget.
  • Manage and report online marketing initiatives using a proactive, data driven approach.
  • Add, maintain or edit product descriptions, fields, attributes, images, videos and other data
  • Create, maintain or edit promotional content on site (banners, coupon codes, etc.) to support ongoing promotions.
  • Create initiatives to engage online consumers directly through customer reviews, subscriptions, past purchase behavior
  • Monitor competitive and consumer trends; leverage insights for improvement of marketing initiatives, including Profitero, IRI, One Click Retail analysis
  • Deduction and trade management for direct e-tailers

Position Qualifications

  • Bachelor’s Degree 
  • 4+ years of experience and proven depth-of-knowledge in eCommerce, digital marketing and technology.
  • Data-driven with the ability to connect dots between historical learning, data sets and future opportunities
  • Keen understanding of the Grocery eCommerce and marketing technology landscape
  • Passion for digital & eCommerce space. Demonstrated understanding of key players and concepts in digital.
  • Ability to leverage insights into a strategic selling story which drives growth
  • Ability to maintain workflow across multiple retailers and categories simultaneously in fast-paced environment.
  • Experience collaborating with multiple levels of stakeholders
  • Ability to quickly adapt into a new organization and make impact through positive and proactive nature, high energy level and credible experience.
  • Experience in effectively working with multi-functional teams and external agency/vendor partners.
  • Understanding of consumer online behavior, trends and market analysis

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Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

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WHO IS CONAGRA BRANDS?

Conagra Brands (NYSE: CAG) is an approximately $8 billion company that combines a rich heritage of making great food with a sharpened focus and entrepreneurial spirit. We’re transforming the way we operate to fulfill what consumers and customers want, in a smart, simple way. We’re modernizing our iconic food brands, leveraging fresh opportunities and adapting to a changing landscape – all with a culture that’s ready to capture growth and drive shareholder value.